Spotify to apple music converter mac2/20/2024 ![]() ![]() Our take? Either the NMPA data isn’t very representative, or Amazon Prime is doing a lot of heavy lifting. ![]() While Spotify leads Apple Music by nearly 12 million paid customers, Amazon Music lags behind Apple Music by a mere 3.3 million subscribers. Perhaps most surprising, however, is where Amazon ranks. The same data shows YouTube Music and Pandora Radio capturing 8.5 million and 2.4 million paying customers, respectively. Can you imagine how unfair Spotify would claim the business was if Apple were in the lead? For comparison, Apple Music accounts for 32.6 million paid music subscription customers in the US. Spotify, the anti-App Store lobbying group that also sells a music subscription, takes the crown with 44.4 million paying customers, according to the data. The data represents the total number of subscribers to each music service in the US during February 2023. MBW cites data recently shared by the National Music Publishers Association that claims to break down how various streaming music services perform in the US. While there isn’t much insight into how the streaming music wars are playing out, a new report from Music Business Worldwide hopes to share some perspective. ![]()
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